Follow-up: from the list to the first meetings

Who's here

Agenda

1. 5min

   What we agreed on October 13

   A quick check that we still see it the same way.

2. 10min

   What we promised, delivered

   A walk through the pieces on the Deliverables page, including the campaign landing page concept.

3. 10min

   The pilot: New York City elementary schools

   Why NYC first, and the three personas: multilingual learner principals, temporary housing schools, and one classroom first.

4. 15min

   Eight answers we need from Alegra

   These decide who gets contacted, what we can say, and how it looks.

5. 5min

   Next steps and owners

   Mutual NDA, the NYC rep, the CRM, and the first outreach drafts.

• Step one is knowing the list: who Alegra should reach, where they sit, and how to find them from public sources.
• ValWise works on results: paid per lead or per closed deal, a low-risk test for Alegra.
• Alegra wins once a rep is in front of the buyer. The hard part is getting the meeting.
• Cold organizations go into Pipedrive; warmed prospects move into HubSpot.
• Alegra's marketing lead is part of the work. There is no paid ad budget today.

Three of the five buyer lanes from October 13 sit inside one school system, and each removes a usual reason a school says no.

The proof matches the place: the NYSESLAT result on joyschoolenglish.com comes from an NYC school, and Alegra's STH channel already works there.

1. Which NYC schools already use Joy School English? Is the NYSESLAT case study school P.S. 32 Belmont in the Bronx?
2. Has NYC confirmed Joy School fits the AI pause exception for multilingual learners, and is there anything in writing we may cite?
3. Which temporary housing (STH) schools has Alegra sold to, and what made those sales work: who signed, which fund, which month?
4. Does Alegra sell to single schools and single classrooms in NYC? What license count makes a deal worth a rep's time?
5. Is Alegra a registered NYC DOE vendor?
6. Which rep owns NYC, and does the list go into Pipedrive now or after the NDA?
7. Which results and customer names may we use in outreach, and which California ELPAC wording is correct (93 points, or 26% higher)?
8. For Chris: the brand guide, logo files, and who approves outreach copy and landing pages before anything goes live.

Guardrails: no student data, no personal contact details, no guessed emails, an opt-out on every email, and nothing goes out without Alegra's approval.