About Val
35 Years of Building What Works
A story about building marketing systems that actually move the needle.
I've spent 35 years doing one thing well: building marketing systems that help service businesses grow. Real, sustainable marketing infrastructure that compounds over time.
The arc started in traditional media — print, broadcast, direct marketing — back when there was no shortcut to understanding your audience. That foundation evolved alongside the platforms, which have been integral extensions of my work since I first started managing Google Ads in 2001. I know my digital coworkers well by hard-won experience.
I joined the Sprint PCS Los Angeles Area Leadership Team at its inception (now T-Mobile), launching the sales and marketing infrastructure for the second-largest U.S. wireless market — on time and under budget. I built corporate and retail operations from 11 to over 400 employees, launched 15 company-owned retail locations and 43 kiosk outlets alongside an emerging B2B channel, and produced large-scale marketing events at high-profile venues. I was promoted three times in two years.
I led the Inc. 500 turnaround marketing program for Real Property Management (now a Neighborly brand) — producing 32 videos, managing 100+ franchise websites, building a national franchisee LMS training platform, while running two national annual conference cycles. From there I led the full franchise branding and marketing refresh for ASP Franchising (also now Neighborly), equipping franchisees with a large marketing asset library, toolkit and action plan. I continue to serve regional operators of these brands and other national real estate servicers such as Specialized Property Management, a subsidiary of the nation's largest HOA firm Associa.
Trusted by brands across industries
At Fetal Fotos I secured national media placements on the Today Show, Fox, ABC, and the Wall Street Journal while managing four franchise locations and a national training program. For IDEAL Implant, an FDA-approved medical device company, I directed physician outreach and video production campaigns across surgeon offices nationwide. At DOSECC, a scientific and commercial drilling firm with proprietary technology for studying Antarctic ice cores, I managed full-spectrum marketing and PR across scientific, commercial, private, and government audiences.
I deepened my focus in edTech five years ago while helping Go1.com develop and execute the global partnership marketing platform, leading partner communications and campaigns across 14+ languages and coordinating programs spanning the Americas, EMEA, and APAC regions. I pursue my passion for teaching and technology as an advisor at TrueNorthNeuro.org.
Since the Intelligence shift began in the last few years, I have studied, applied, and mastered a wide range of tools and systems daily across a wide range of practical applications. I've learned to solve a wide range of common problems with elegant solutions that ensure those I serve are enjoying the full fruit of the new capabilities while minimizing risk, wasted spend, and distraction.
That's why I built this practice. Today I help companies bring intelligence layers into their operations smoothly and without fear — combining three decades of strategic marketing experience with the best Intelligence tools available to amplify human judgment. The result is CMO-level thinking at freelancer cost, delivered with the speed of Intelligence and the discernment of someone who has been doing this since before the internet was a marketing channel.
Philosophy
"I believe mid-size businesses deserve access to big-business tools. I build the bridge."
— Val Wise
How I Work
Wired for Strategy
Visionary
I see the big picture and connect the dots others miss — from brand positioning to Intelligence search strategy.
Strategic
Every tactic ties back to a business objective and a measurable result.
Ideation
None of us lack for information anymore — the gap now is finding clarity, inspiration, synthesis, and practical execution. Ideas are given a pathway.
Relator
I build genuine partnerships with my clients. Your business becomes my business.
Values
What I Stand For
Honesty over hype
I'll tell you what's working and what isn't — even if it means recommending less of my own services.
Strategy before tactics
We'll never run a campaign without knowing exactly why. Every dollar should have a purpose.
Quality over quantity
I'd rather publish 2 articles that rank than 10 that nobody reads.
Your brand, amplified
Intelligence is a tool, not the voice. Everything I produce sounds like you — just sharper.
You hold the keys
You own your accounts, your domains, your data, and your access. No one holds you or your platforms hostage — ever.
Selected Work
Results, Not Promises
Real results from real brands. Here's a selection of the work that defines this practice.
Trusted by brands across industries
"We relied on Val to execute a high-volume content plan, paid search and social campaigns, press releases, and a wide range of creative and video production. Our organic traffic increased 28.6% in the first year, bringing 11K new visitors. By year three, monthly traffic was up 284%."
Jodi Lewis
Director of Marketing, North American Medical Device Company
Specialized Property Management
Property Management · 13 Markets
Built a 13-market content strategy with Intelligence search optimization, de-duplicated content across all franchise sites, and structured FAQ content specifically for Google Intelligence Overview citation. The result: unique local authority for each market while maintaining brand consistency.
Real Property Management / Neighborly
Franchise · Inc. 500 Turnaround
Managed the Inc. 500 turnaround marketing program including 32 videos, 100+ franchise websites, a national franchisee LMS training platform, and two national conference marketing programs. Scaled from regional to national footprint.
Go1 (Global EdTech)
B2B SaaS · Global
Created the 2023 State of Learning Report, managed partner communications across 14+ languages, and coordinated marketing programs spanning Americas, EMEA, and APAC regions for this global learning platform.
Fetal Fotos
Franchise · National Media
Secured national media placements including Today Show, Fox, ABC, and Wall Street Journal. Managed marketing for 4 locations with 25 team members and built the national franchise training program.
ASP Franchising / Neighborly
Franchise · Branding Refresh
Led a full franchise branding and marketing refresh and equipped franchisees with a full marketing toolkit and marketing action plan.
IDEAL Implant
Medical Device · National
An FDA approved medical implant device option for women seeking alternatives to silicone gel, where I oversaw the physician outreach and video production campaigns across surgeon offices nationwide.
DOSECC
Scientific Drilling · Communications
Full spectrum marketing and public relations for a scientific and commercial industrial drilling firm with unique drilling technology able to study the ecological history of Antarctic ice cores previously inaccessible. Bridged the balance of communications needs across scientific study, new client interests, private and public funding sources, and complex government and community relations.
T-Mobile (Sprint)
Telecom · Market Launch
Joined the Los Angeles Area Leadership Team at its inception to launch and build out the sales infrastructure for Sprint PCS (now T-Mobile) in the second-largest U.S. wireless market, on time and under budget. Built corporate and retail infrastructure, growing from 11 to over 400 employees while implementing marketing and sales strategy. Launched LA Area corporate sales and marketing offices, 15 company-owned locations, 43 kiosk outlets, and an emerging B2B channel. Produced large-scale sales and marketing events at multiple high-profile venues. Promoted three times within two years.
