Selected Work
Results, Not Promises
Real results from real brands. Here's a selection of the work that defines this practice.
Trusted by brands across industries
"We relied on Val to execute a high-volume content plan, paid search and social campaigns, press releases, and a wide range of creative and video production. Our organic traffic increased 28.6% in the first year, bringing 11K new visitors. By year three, monthly traffic was up 284%."
Jodi Lewis
Director of Marketing, North American Medical Device Company
Specialized Property Management
Property Management · 13 Markets
Built a 13-market content strategy with Intelligence search optimization, de-duplicated content across all franchise sites, and structured FAQ content specifically for Google Intelligence Overview citation. The result: unique local authority for each market while maintaining brand consistency.
Real Property Management / Neighborly
Franchise · Inc. 500 Turnaround
Managed the Inc. 500 turnaround marketing program including 32 videos, 100+ franchise websites, a national franchisee LMS training platform, and two national conference marketing programs. Scaled from regional to national footprint.
Go1 (Global EdTech)
B2B SaaS · Global
Created the 2023 State of Learning Report, managed partner communications across 14+ languages, and coordinated marketing programs spanning Americas, EMEA, and APAC regions for this global learning platform.
Fetal Fotos
Franchise · National Media
Secured national media placements including Today Show, Fox, ABC, and Wall Street Journal. Managed marketing for 4 locations with 25 team members and built the national franchise training program.
ASP Franchising / Neighborly
Franchise · Branding Refresh
Led a full franchise branding and marketing refresh and equipped franchisees with a full marketing toolkit and marketing action plan.
IDEAL Implant
Medical Device · National
An FDA approved medical implant device option for women seeking alternatives to silicone gel, where I oversaw the physician outreach and video production campaigns across surgeon offices nationwide.
DOSECC
Scientific Drilling · Communications
Full spectrum marketing and public relations for a scientific and commercial industrial drilling firm with unique drilling technology able to study the ecological history of Antarctic ice cores previously inaccessible. Bridged the balance of communications needs across scientific study, new client interests, private and public funding sources, and complex government and community relations.
T-Mobile (Sprint)
Telecom · Market Launch
Joined the Los Angeles Area Leadership Team at its inception to launch and build out the sales infrastructure for Sprint PCS (now T-Mobile) in the second-largest U.S. wireless market, on time and under budget. Built corporate and retail infrastructure, growing from 11 to over 400 employees while implementing marketing and sales strategy. Launched LA Area corporate sales and marketing offices, 15 company-owned locations, 43 kiosk outlets, and an emerging B2B channel. Produced large-scale sales and marketing events at multiple high-profile venues. Promoted three times within two years.