Education & EdTech
Education software, sold through partners.
Globally.
The growth engine for EdTech isn't another ad campaign. It's a partnership marketing practice that delivers your platform through the partners organizations already trust — across regions, languages, and buying committees. I built and led that function at Go1. I build it for education organizations now.
The Experience Behind This Lane
A global partnership marketing practice, not a theory.
At Go1, I led the partnership marketing department that delivered education software through partners to organizations across six continents in fourteen languages. That same model — partner-led, locally adapted, globally governed — is what this lane brings to your education organization.
6
continents reached through partners
14
languages launched and supported
Global
partnership marketing department led
The Partnership Marketing Framework
Four pillars that make a partner channel perform.
Partner Enablement
Co-branded go-to-market kits, sales playbooks, and enablement content that turn partners into a credible extension of your team.
Partner-Led Demand
Channel programs that generate demand through the partners organizations already trust — not around them.
Localized Launch
One strategy, adapted per region and language so the message lands in every market you enter.
Attributed Growth
Partner-attributed pipeline, co-marketing rhythms, and reporting that proves the channel earns its budget.
Who This Is For
Built for education organizations that grow through partners.
Ready to build the partner channel that carries your platform?
Start with the free Marketing Clarity Engine for a partnership-marketing recommendation, or go straight to a strategy call.
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